05 - WorkA representative selection

Brands we advise, build with, and own a piece of.

A mix of advisory mandates and Pivot Ventures portfolio companies across retail, wine and trade, and wellness, in South Africa and North America. AI runs through most of it: an assistant shipped into a live marketplace, AI embedded across a distributor, a digital stack built from scratch.

Advisory 01

One of South Africa’s largest grocery retailers. We led a business-continuity programme, hardening the systems and processes the business runs on.

RetailSector
OngoingMandate
Advisory 02

South Africa’s leading discount grocery retailer: 500-plus stores and newly listed on the JSE. We supported the team through that public listing, and now hold a broader remit across innovation and partnerships.

RetailSector
OngoingMandate
Ventures 03

A Pivot Ventures company, and South Africa’s largest fine-wine marketplace: rare bottles shipped worldwide, straight from the source. As active investors we drive engineering and platform improvements, advise the CEO, and recently shipped an AI-powered assistant.

Wine · TradeSector
Equity + OperatorRole
Advisory 04

Meridian Wine Merchants

A leading South African fine-wine distributor: premium labels placed across restaurants, hotels and lodges nationwide. We’re building technology across the business, leading an innovation task force and embedding AI, while guiding the executive team through the change it brings.

Wine · DistributionSector
OngoingMandate
Ventures 05

A Pivot Ventures company. CellarMe turns winery tasting rooms into global sales: visitors buy in their local currency and have the wine shipped to their door. We built the platform end to end and keep innovating on it with the founding team.

Wine · ConsumerSector
Equity + OperatorRole
Advisory 06

Formula Fig

A high-tech skincare studio scaling across North America on a membership model. We assisted in building the core of their digital stack: booking, business intelligence and the members’ portal. We continue to extend it.

Beauty · WellnessSector
North AmericaRegion
Next 07

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If you’re scaling a category-defining business, or trying to AI-enable one that already is, we should talk.

Pivot Ventures Pivot Advisory AI implementation in South Africa